SPECTRUM
// Tom Adair
Unreal Facades, 2021
Timber, mirror, neon, gyprock, curtain, acrylic
380x280cm
$POA
The work ‘Unreal Facades’ is an exploration of appearance presented to us through technology and digital culture (the light from screens). Although visual departure from previous paintings I see this work as a hybrid or segue of themes of illusion in architectural facades to appearances of the self. I’m interested in societies fixation on digital media, its impact on our evolution and how our technological connection has pushed us to a place that we are less interested in people and more obsessed with how they look.
Warped #1, 2021
Airbrush polymer on dibond, oak frame
40x180cm
$6,000
Twisted #1, 2021
Airbrush polymer on dibond, oak frame
40x180cm
$6,000
Unreal #1, 2021
Airbrush polymer on dibond, oak frame
40x180cm
$6,000
These three works play into the narrative of ‘Unreal Facades’, the work on which they hang. The power of social media is shaping our evolution and aesthetic choices for us, we let algorithms decide what we should like and how we formulate our physical appearance for a digital world. Although independent artworks, these pieces highlight that we are moving quickly and often unaware of technological advancements. Prominent reality stars with warped and twisted sensibilities are no longer the only people influencing us, we’re now being infiltrated with unreal CGI social media influencers - robotic algorithms that only exist in the digital realm, unbeknownst to the untrained eye.
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